Useful articles about franchising in Bulgaria
octubre 30, 2008 by admin
Filed under Recursos, Destacadas
A pesar de que la información sobre el sector de la franquicia en Bulgaria es escasa y difícil de encontrar (al menos lo era antes de que llegáramos), podemos encontrar varios artículos y Webs que podrían ser útiles para aquellos que esteis interesados en conseguir más información sobre este tema.
La información es poder, así que vamos allá:
Historia
Bulgaria Country Commercial Guide FY2001: Franchising Market
En este artículo de 2001 podemos encontrar un buen resumen de la situación de las franquicias en la época. Es una buena opción si quieres saber más sobre el desarrollo del sector. Sin embargo, la parte más interesante de la historia de las franquicias en Bulgaria comienza en 2006, con la apertura de los dos primeros centros comerciales en el país (Mall of Sofia y City Center, ambos en Sofía)
BULFA (Web antigua)
Están disponibles algunos buenos artículos en lo referente a las primeras franquicias que entraron en el mercado búlgaro, así como información general del país. La página fue actualizada por última vez en 2002.
Actualidad
Bulgaria–bullish on franchising: Bulgaria’s franchise market is still mostly unexplored and untapped
De Miroslava Marinova, research analyst en FRANdata.
Un artículo muy bueno, que toca algunos de los temas de mayor interés sobre las franquicias en Bulgaria.
Bulgaria – Franchising
Este enlace apunta a un .doc (archivo de Microsoft Word)
En este breve pero interesante artículo podemos encontrar algunas de las marcas más conocidas y los sectores con mejores perspectivas de desarrollo en lo referente a las franquicias.
BULFA - Web actual
Por último, pero no menos importante, la página actual de Bulfa. El año pasado organizaron un seminario (”Franchising days in Bulgaria”) y están preparando un evento para septiembre de 2009. De momento, el sitio necesita mucho trabajo para mejorar la accesibilidad de la información y el diseño, pero no deja de ser un sitio muy interesante. Esperamos que comiencen a actualizar su web con mayor frecuencia.
Esto es todo por el momento. Esperamos ser capaces de encontrar más información en un futuro cercano, y si alguno de vosotros está interesado en enviarnos más datos, estaríamos encantados de compartirlos con el resto del mundo.
Nuestro negocio es llegar a la mayor cantidad de gente con la mayor cantidad de información relevante, ¡no estamos interesados en ocultar nada!
Imagen: Gordasm
Burger King: cada día más cerca
julio 31, 2008 by admin
Filed under Franquicias, Noticias
Hay varias noticias sobre la llegada de Burger King a Bulgaria. Según estas, la apertura del primer Burger King está cada vez más próxima, y todo apunta a que se encontrará en Varna. De hecho, la apertura del primer restaurante estaba prevista para junio, como pudimos leer en Sofia Echo y Dnevnik.
Como pudisteis leer en nuestro estudio sobre las franquicias en Bulgaria, AmRest tiene los derechos para operar la franquicia en Bulgaria. Esta compañía también gestiona los derechos de KFC (Kentucky Fried Chicken) y Pizza Hut, por lo que serán con toda probabilidad una de las empresas clave en el desarrollo de las franquicias en Bulgaria en los próximos años.
Aquí tenéis los artículos completos junto a sus respectivos links:
First local Burger King restaurants to open in Sofia, Varna
http://news.dnevnik.bg/?y=2008&m=5&d=20
The first local Burger King outlets will open in two locations over the next month.
The news was confirmed by Amrest Bulgaria, the local unit of Poland’s Amrest, which has the franchise for the Bulgarian market.
The first two locations will be at the City Center Sofia shopping mall and at Mall Varna. The official opening for the Varna restaurant is set for June 12. AmRest Bulgaria said it is targeting roughly the same launch for the Sofia outlet.
AmRest already operates for Burger King outlets in Poland.
The Wroclaw, southern Poland- based company has non-exclusive rights to develop restaurant chains under Yum! Brands Pizza Hut and KFC in Bulgaria.
In 2007, it opened it first KFC franchise in Bulgaria, at Mall of Sofia.
Local company Samex is the second local KFC franchisee. It operates KFC restaurants here since 1994.
A franchise for Pizza Hut restaurants in Bulgaria is also held by Excel Associates.
(Dnevnik)
The restaurant in Mall Varna will open on June 12, by which time the first restaurant in Sofia, in City Center Sofia mall, should already be operational, according to Amrest Bulgaria, a subsidiary of Polish company Amrest.
AmRest currently manages 252 restaurants under the KFC, Pizza Hut, Burger King, freshpoint, and Rodeo Drive brands in Poland, Czech Republic, Hungary, Bulgaria, Serbia and Russia. It also holds the rights to the Starbucks franchise in Poland, Czech Republic and Hungary.
Last year, it bought the rights to open restaurants under the KFC and Pizza Hut brands in Bulgaria, opening its first KFC outlet in November 2007. Both chains are already present in the country through other franchisees.
Burger King thus becomes the fourth fast-food chain to enter Bulgaria, following in the footsteps of McDonald’s, its biggest competitor on global scale, KFC and Subway.
Image: stevegarfield
Thumbnail: desdelossatelites
Curves: pronto en Bulgaria
julio 31, 2008 by admin
Filed under Franquicias, Noticias
Curves es otra más de las grandes cadenas que está planeando entrar al mercado búlgaro. De hecho, ya han comenzado a seleccionar personal.
Aquí podéis acceder al artículo completo:
Fitness franchise Curves to enter Bulgarian market
13:10 Fri 25 Jul 2008 - dnevnik.bg
Curves, one of the world’s biggest fitness franchise networks, said it is looking for partners in Bulgaria. The move continues the expansion of the company throughout Central and Eastern Europe after successful launches in the Ukraine, Hungary and Slovakia.
Curves Clubs can be found in 60 countries, including the United States, Canada, Europe, South America, The Caribbean, Mexico, Australia, New Zealand, South Africa and Japan.
It recently opened 30 fitness clubs in neighboring Greece.
Foros se apunta al sistema de franquicias
julio 11, 2008 by admin
Filed under Franquicias, Noticias
Foros, una compañía búlgara del sector inmobiliario, también ha comenzado su propio programa de franquicias. Fundada en 1993, es una de las empresas más importantes en su sector.
Podéis acceder a su programa de franquicias en este link.
Aquí tenéis el artículo completo de Sofia Echo:
Real estate company Foros said it has signed up two franchisees, in Plovdiv and in Stara Zagora. The company is also in talks to set up Foros franchises in another 25 local town, including Blagoevgrad, Silistra, Vidin, Gabrovo, Haskovo, Kavarna, Sandanski, Elena and Sliven. The first of the signed contracts are for a period of five years.
The Foros franchise project was officially announced in April this year, but has been in the works since December 2007, programme director Milena Mihailova said. The programme targets urban areas where Foros has a market presence.
Currently, Foros does business in Sofia, Varna, Rousse, Plovdiv, Veliko Turnovo, Bourgas, Dobrich, Balchik, and the resorts of Slunchev Bryag (Sunny Beach) and Bansko. If the franchise program does well, Foros intends to take it international, seizing opportunities in neighboring Macedonia, Romania and Serbia.
Foros is the fifth company with a franchise program in Bulgaria. Address is the other Bulgarian real estate company with a similar program while the others are foreign outfits - Re/Max, ERA Real Estate and Century 21.
Doverie Brico hará crecer la marca de Mr. Bricolage
marzo 28, 2008 by admin
Filed under Franquicias, Noticias
Bulgarian company Doverie Brico, which holds the rights of the French Do It Yourself (DIY) retailer Mr. Bricolage for Bulgaria, Macedonia and Serbia, is in negotiations to expand its franchise across the region – to Albania, Bosnia and Herzegovina, Montenegro and Kosovo, Andrei Evtimov, Mr. Bricolage’s managing director for Bulgaria, said, quoted by Dnevnik daily. “We expect to wrap up the negotiations with the French company soon,” he added.
“In Bulgaria we invested in good locations at a time when the market was only starting to take shape and now these investments are paying off,” said Evtimov.
Established in 1999 expressly to introduce the French brand to Bulgaria, Doverie Brico currently operates 10 outlets in the country and is working on projects in Serbia and Macedonia. It would also like to promote the Mr. Bricolage products in other of the region’s markets. There is large potential in Albania, Kosovo and some of the ex-Yugoslav countries, since their market is still underdeveloped, Evtimov pointed out.
“In Bulgaria we invested in good locations at a time when the market was only starting to take shape and now these investments are paying off,” said Evtimov.
The company plans to open at least one, possibly two, stores in Serbia and at least one outlet in Macedonia by the end of 2009.
Mr.Bricolage’s main competition on the Bulgarian market is its German counterpart Praktiker.
The Austrian home improvement retailer BauMax is poised to join the DIY market this year.
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Las cadenas de moda entran en Bulgaria
enero 23, 2008 by admin
Filed under Franquicias, Noticias
Marinopoulos Group traerá a Bulgaria las marcas de Gap y Banana Republic. Como es habitual, podéis encontrar más información en nuestro informe, concretamente en el apartado de comercio.
Gap, Banana Republic Step on Bulgarian Market
http://www.novinite.com/view_news.php?id=89630
Gap Inc., leading international specialty retailer, announced a franchise agreement to bring the Gap and Banana Republic brands to customers in Bulgaria, Greece, Romania, Cyprus and Croatia.
Gap Inc. has signed a franchise agreement with Greece’s Marinopoulos Group for exclusive rights to operate Gap and Banana Republic stores in this region.
Under the terms of the agreement, the Marinopoulos Group will purchase merchandise from Gap Inc. or suppliers designated by Gap Inc., and must adhere to Gap Inc.’s quality standards to preserve the reputation of the brands.
The Marinopoulos Group is a partner of other leading retailers including Marks & Spencer, Starbucks, Carrefour and LVMH through its subsidiary, Sephora.
The first Gap store is expected to open in Greece in fall 2008, with the first Banana Republic stores planned to open by spring 2009.
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